{"product_id":"18k-white-gold-franco-chain","title":"18K White Gold Franco Chain","description":"\u003cp\u003eThe Franco is the strongest chain shape in gold. Its V-shaped links interlock into a square, almost box-like rope with no gaps — which is why it holds a pendant dead centre instead of letting it slide and twist, and why it is the chain jewellers recommend when someone has broken a rope or a Cuban. There is almost nowhere for a Franco to fail.\u003c\/p\u003e\u003cp\u003eThis one is solid 18K white gold — 75% pure gold with a bright white finish.\u003c\/p\u003e\u003ch3\u003eChoosing your chain\u003c\/h3\u003e\u003cp\u003eEvery width and length combination has its own gram weight. Select both above and the page shows you the exact weight and the price for that piece — price follows weight, nothing else.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWidths:\u003c\/strong\u003e 1.25, 1.5, 2, 2.5, 3, 3.5 and 4 MM. Franco reads narrower than it measures because the links are packed so tight — a 3 MM Franco has more visual weight than a 3 MM rope.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLengths:\u003c\/strong\u003e 16 to 30 inches. For a pendant chain, 22″–24″ is the usual choice so the piece sits at mid-chest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal:\u003c\/strong\u003e solid 18K white gold, stamped\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhy men buy Franco for pendants\u003c\/h3\u003e\u003cp\u003eA round rope chain rolls, so a heavy pendant will spin the chain until the clasp ends up at the front. The Franco's square section resists that. If you are buying a chain to hang something valuable on, this is the shape to buy.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cp\u003eThe tight weave holds soap and skin oil, so give it a proper clean every few months — warm soapy water, soft brush, rinse, dry thoroughly. No chlorine. Store it hanging or laid flat; a Franco is stiff enough that it resists tangling on its own.\u003c\/p\u003e\u003cp\u003eAlso available in \u003ca href=\"\/collections\/10kt-14kt-gold-chains\"\u003e10K and 14K, solid and hollow\u003c\/a\u003e.\u003c\/p\u003e","brand":"PAPA JEWELS","offers":[{"title":"16 INCHES \/ 1.25 MM","offer_id":67606135046417,"sku":"PJ-0278-01-W","price":890.0,"currency_code":"USD","in_stock":true},{"title":"16 INCHES \/ 1.5 MM","offer_id":67606135079185,"sku":"PJ-0278-02-W","price":1500.0,"currency_code":"USD","in_stock":true},{"title":"16 INCHES \/ 2 MM","offer_id":67606135111953,"sku":"PJ-0278-03-W","price":2800.0,"currency_code":"USD","in_stock":true},{"title":"16 INCHES \/ 2.5 MM","offer_id":67606135144721,"sku":"PJ-0278-04-W","price":3480.0,"currency_code":"USD","in_stock":true},{"title":"16 INCHES \/ 3 MM","offer_id":67606135177489,"sku":"PJ-0278-05-W","price":4750.0,"currency_code":"USD","in_stock":true},{"title":"16 INCHES \/ 3.5 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